October 16, 2008

It’s Qoofy to You

How much cornier can it get? Never mind … here is the rundown, according to Richard Kligman, Qoof’s founder, from their VenCorps submission:

“Qoof is a new video commerce solution that bridges the world of Online Shopping, Internet Video, and Direct Response TV to create a distributed, targeted, and personalized video commerce network.





There are many solutions today that offer a video player, but Qoof is the only one to focus and offer a video commerce engine that combines video with all the direct response call to action tools. All this is delivered in an IAB Compliant framework --???? -- (question marks are mine), that is capable of being distributed through many distribution channels including traditional ad networks and social media sites."

Qoof offers a full video commerce solution including:

• Video Commerce Widget with a full suite of direct response tools:

- Click to call
- Click to chat
- Buy Now
- 1-800 numbers
- Countdown timer
- Stock inventory list
- How many sold, etc.

• Widget Distribution through Affiliate Networks, Ad Networks, Social Media Sites, and via our own Publishers.
• Full Video Commerce Website (Your own hosted home shopping site).
Video Production, Hosting and Streaming.
• Detailed Analytical based Reporting.

With a current investor and advisor roster like this:

• George Conrades, Chairman of Akamai, Oracle Board Member
• Alan Laifer, CEO Datran Media
• Ian Stone, founder of Card Payment Systems (CPS) Advisors:
• Sara Levinson, Harley Davidson, Inc; Macys, Inc. and KickApps Board Member, Former Chairman & CEO of ClubMom
• Kara Nortman - Vice President, Mergers & Acquisitions, IAC, previously VC with Battery Ventures

they should have no problem making this business successful in short order. As a VenCorps member I already voted for them in the next round of showdown there.

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