iFoods.tv Is Yummy!

2/11/09 - IMPORTANT UPDATE!

Christine from lookandtaste.com just notified me about the name change - iFoods.tv has become LookAndTaste.com. I do like the new name; however I'll stick with the "look" part....

For starters, iFoods.tv offers over 140 step by step video recipes, with a further 200 planned for production over the next 18 months, and a ‘foodie’ social network. They claim to have over 7,000 members already on the site and over 1000 user generated videos uploaded. Features such as the iFoods blog, blog profiles, and the blog league are designed to develop the community further. iFoods’ aim is to become the ultimate online destination for food lovers of the iPod and YouTube generation.






And get this: Rather than using guesswork to navigate through a recipe, you are expertly and seamlessly instructed, step by step, by a professional chef. Can you see this taking place in your kitchen with your iPhone decked up to instruct you as you are preparing your culinary masterpiece of brandied apple-pie? (OK, I’ve made this up … it’s not far-fetched, though. Maybe I should dabble too…?)

According to the company:

“All iFoods recipes are researched and market tested at length for both practicality and relevance to their target audience. They will also create and post content throughout the year to coincide with seasonal festivities such as Christmas, Valentine’s Day and Thanksgiving.

The hugely talented iFoods culinary team has over 40 years of combined experience and is backed up by strong business management. All members of the team have risen through their respective fields to achieve success and acclaim. Niall Harbison and Pieter Plaetinck have achieved culinary success having worked for some of the world’s richest and most famous people including Bill Gates, Donald Trump and the Sultan of Brunei.”

Sounds appetizing to me … with or without Bill, The Donald and the Sultan!

Cybercast credit: YouTube