October 7, 2008

The Internet’s First Video SEO Solution

ezSEO is the first comprehensive search engine optimization (SEO) solution for connecting video (and audio) content on your site to the major web search engines – Google, Yahoo, MSN, and others. EveryZing’s patented technology wraps every piece of video and audio from your site in a rich layer of metadata, including a full text output of the spoken word track. This rich metadata is then pumped into EveryZing’s publishing system to create search engine friendly web pages as part of YOUR site.






What’s more, you can use the metadata, generated for each piece of your content, to create contextual targeting for any ad serving environment, including text, display, and pre/post-roll video.

ezSEO works automatically, “behind the scenes” of your web site, making your multimedia content easily discoverable to the search engines. In this way, your online video and audio become part of the multibillion dollar search economy. It accomplishes this feat through:

1. Comprehensive metadata production

They automatically extract the keywords, topics, and other information from your web content. This ensures that whenever a consumer searches a term or phrase that relates to any multimedia files on your site, the search results point directly to the relevant audio and video content, as well as text.

2. Deep content analysis

ezSEO automatically and continuously “learns” what your multimedia content is about, enabling it to optimize the new pages published to your site to bring the best qualified traffic from the major search engines.

3. Natural language processing

Once the text output has been generated, it is processed by EveryZing’s proprietary natural language processing technology to identify key terms, concepts, people, places and other valuable entities to create automatic “tags” for your content.

4. Automated publishing

Whenever you add new multimedia content to your web site, ezSEO automatically learns about it, analyzes it, and publishes new, highly “searchable” pages instantaneously so that consumers searching topics related to your content won’t miss a thing.

5. Building and hosting your content collections and associated web pages

EveryZing builds and hosts all of the content collections and associated web pages it generate to your design specifications. These pages can then be accessed via a subdomain on your website. Our turn-key solution means you can be up and running in a matter of weeks with no effort required from your tech teams.

ezSEO is provided as a web service, delivering completely built out templates to your specifications. It continuously processes your content to identify new topics for publishing, all of which you can control via your web management console.

Cool - but NOT cheap. I think you should check it out and wait (if you can afford to) till the competition catches up, for the price to become more affordable.

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