Google’s Flash Video Games and YouTube Video Ad Service

It has taken a while (actually only two years since Google acquired AdScape in 2006), but the search giant may have come up with another winner comparable to AdSense. No loss for Adsense - it is incorporated in the AdSense for Games software.





As an advertiser, you can use the software to insert ads into games or videos for YouTube, making the ads more versatile. As a Flash video game developer, you can also designate the points in a game that make an “ad request.”

Playfish, a maker of casual games such as “Who Has the Biggest Brain?” on Facebook, has been testing the in-game ads for months. In their adaptation the Google software rolls a 30-second video at the end of a game session that includes a game character saying that the free game was brought to you by a sponsor.

Besides Playfish, other game publishers that will also incorporate AdSense for Games technology include Zynga, the hot social gaming company, and Konami, one of Japan’s biggest game companies. The latter will publish a line of Flash titles — including “Track and Field,” “Frogger,” and “Dance Dance Revolution” — with the Google in-game ads.

Google launched Lively, its 3D rooms and avatars, earlier this summer. It looks very much like a natural vehicle for AdSense for Games, which could insert ads into the rooms of users, for example. Just what we all need....

You can learn more about the software development kit and advertising here.