Online video does open new ways of connecting with your customers and other constituents; and new revenue streams too, if you are in the enviable position of being able to monetize your content.
This ONLY happens, though, if you are attentive to the following three key areas:
1. Identifying important streams
2. Establishing performance targets, and
3. Comparing your performance to your competitors
Your technology staff and/or contract professionals have equally important roles to fulfill. They have to:
4. Define the right technical delivery methods
5. Quantify performance targets, and
6. Ensure adequate capacity
All web elements are not equal. As you focus on the most critical streams, your tech staff must examine the means for delivering them: What's available in-house? What do we have to outsource? Have we tested third-party video distribution services?
Today, the minimum standard for delivery is 97% error-free multimedia performance. Your viewers and customers' expectations are also formed by their experiences at other online sites.
As your commitment to multimedia grows, so too will your investment in technologies -- in-house or with third-party vendors -- to help you deliver your content effectively and consistently.
Yes, producing good online video is one thing; delivering it well is another and the third where most of us have had the most difficulty and I'm sure others will concur is making your "channel" known. Enter MillionDollarWebTV, which will deliver your message in your own channel on a widely known, high traffic website.
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