Showing posts with label Qoof. Show all posts
Showing posts with label Qoof. Show all posts

October 16, 2008

It’s Qoofy to You

How much cornier can it get? Never mind … here is the rundown, according to Richard Kligman, Qoof’s founder, from their VenCorps submission:

“Qoof is a new video commerce solution that bridges the world of Online Shopping, Internet Video, and Direct Response TV to create a distributed, targeted, and personalized video commerce network.





There are many solutions today that offer a video player, but Qoof is the only one to focus and offer a video commerce engine that combines video with all the direct response call to action tools. All this is delivered in an IAB Compliant framework --???? -- (question marks are mine), that is capable of being distributed through many distribution channels including traditional ad networks and social media sites."

Qoof offers a full video commerce solution including:

• Video Commerce Widget with a full suite of direct response tools:

- Click to call
- Click to chat
- Buy Now
- 1-800 numbers
- Countdown timer
- Stock inventory list
- How many sold, etc.

• Widget Distribution through Affiliate Networks, Ad Networks, Social Media Sites, and via our own Publishers.
• Full Video Commerce Website (Your own hosted home shopping site).
Video Production, Hosting and Streaming.
• Detailed Analytical based Reporting.

With a current investor and advisor roster like this:

• George Conrades, Chairman of Akamai, Oracle Board Member
• Alan Laifer, CEO Datran Media
• Ian Stone, founder of Card Payment Systems (CPS) Advisors:
• Sara Levinson, Harley Davidson, Inc; Macys, Inc. and KickApps Board Member, Former Chairman & CEO of ClubMom
• Kara Nortman - Vice President, Mergers & Acquisitions, IAC, previously VC with Battery Ventures

they should have no problem making this business successful in short order. As a VenCorps member I already voted for them in the next round of showdown there.