The site, as yet to launch publicly, boasts a new form of television that is “hyperinteractive” and “democratic,” if the frenetic promotional video on their preview site is an indication of where they are heading.
This ad features tiny clips of user-generated video, spliced together and set to a perpetually shifting soundtrack. Among other things, we see sexy women strip teasing, a man dressed in a lab coat destroying an iPod in a blender, and a brief animated clip of a creature with a cleaver lopping the heads off of cute animals.
At some points, a counter in the lower left corner seems to measure the number of people watching at the moment. In two clips, it says “producer online now,” suggesting that viewers may be able to engage the content's creator as they watch.
The site is in "private" beta. "Private" beta? Even the ancient Greeks and gods must be scratching their heads at that one....
From the looks of it, they want to build a network of producers and make an online TV station that will let viewers interact with the content (and each other) to determine what gets played. The interactive functions they are touting suggest a desire to be a destination site. If this is the case, Knocka will have to be both revolutionary and highly successful to attract and keep content producers.
Will be back with the "public" beta....
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