October 21, 2007

In the Blinkx of an Ad

Blinkx's new video ad service is, to say the least, questionable: It lets you place contextually relevant text ads inside videos you embed on your site, even if the videos aren’t yours.





To test it, I pulled the YouTube video about Halloween made by One True Media, above and inserted ads on to it. Now, we could make money on it, if we wanted. See an example (not ours) below.


Blinkx video ad


They even give you the option of showing the ads inside or outside of the video. I’d certainly not insert anything into anyone else’s content, so in this regard you are protected if you go with their “outside the video” ad-serving concept. I think. Your lawyer may disagree.

Cybercast credit: YouTube


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