The home page -- also accessible via a link from the main MySpace site -- features the "Hot Video of the Day," several other clips, and a "My Videos" section where you can create your own personalized channels or playlists. The clicker, so to speak, is that you can embed video in your MySpace profile with just one click, or post it as a "bulletin" for people on their friends lists.
There are 16 categories, many of which reflect the kinds of content that have proven most popular with the Web's viral-content crowd: animals, animation/CGI, automotive, comedy and humor, entertainment, "extreme" videos, instructional, music, news and politics, school and education, science and technology, video blogging, sports, travel and vacations, video games, and "weird stuff." Here is one the more weird ones, "Chicken Suicide:"
MySpace TV has deals in place with a number of partners, including National Geographic, Reuters, The New York Times and fellow Fox brand IGN Entertainment. There is a music channel featuring music videos from some of the most popular artists with MySpace profiles.
The new, easier-to-navigate interface could make it more of a direct competitor to YouTube, which is THE name in web video. While YouTube seems to be squarely in MySpace's cross hairs, third-party content on MySpace--including embedded YouTube videos--remains, at least for now.
This comes as YouTube is working hard to build in more social networking features, so that it doesn't lose ground to MySpace or Facebook, both fast-growing networking sites with video. YouTube is now allowing users to chat while they watch the same clip and share their favorite videos.
Let the games begin! Continue? End, if you've has enough of putting up and watching mostly silly nonsense, amateur or professional?
Broadcast credit: MySpace TV
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