June 15, 2008

Netflix Player is coming from Roku for a mere $100

The Netflix box is finally a reality.

This the first product that allows subscribers to have movies and TV shows from the Netflix's Instant Viewing feature (aka "Watch-It-Now" I mentioned in my previous post) to be streamed directly to their TV screen. Previously, Instant Viewing was available only to PC users through the Internet Explorer browser.





You can access about 8,000 titles as of now.

I've been playing with the Netflix Player for about two weeks. For the most part there is a lot to like.

If you are looking for HD video quality and the polished interface of Apple TV or Vudu, you will be disappointed. This player is strictly barebones--you're not intended to do anything more than just dive in and watch the movies and TV shows you've already queued up via your online Netflix account.

That said, the Netflix Player has a major trump card in terms of price: it retails for $100, and delivers unlimited streaming to any Netflix subscriber on the $8.95 plan or above.

For the time being, Roku's affordable box is the only Netflix hardware on the market. However, Netflix has reaffirmed that three other hardware partners are scheduled to release competing products by year's end.

What do you think: is the Netflix Player a game-changing product that bests Apple TV?

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