These now serve third-party sites with video technology, that isn't as sexy as viral user-generated video sharing sites like YouTube.
VMIX had original planned to be such a site (the destination site is still at VMIX.com). But providing quality software to media organizations has turned out to be a bigger business for VMIX: Client companies don't want to put the time and money into building their own online video software.
The San Diego based company offers a video player and a content management system that includes social networking features. Visitors to a company site using VMIX can do things like upload their own videos, share videos with other users and vote top videos. The site owner can customize the VMIX player to match the site's overall design, control the sorts of videos appearing on the site, and upload their own videos.
One of these third party sites is Entertainment Intelligence, although flipping through their videos and movie trailers does call into question their "intelligence:"
VMIX claims to have 190 web sites using its software, including movie studios like Universal, Paramount, Lyon's Gate, Fox Searchlight, MGM as well as newspapers like the Chicago Tribune. Through its partners, VMIX reaches over 60 million unique monthly visitors.
Cybercast credit: VMIX
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