Do you want "The Truth?" Looks like Bebo users do ... at least the U.K. media outfit by that name. I'm not surprised! Here is a VERY original piece from the, appropriately titled "Melting Moms." These people have social conscience.
They allow media companies to use their own video player technology to present videos to Bebo's millions of users, AND let them keep all the revenue from ads within their videos. COOL!
Open Media includes a recommendation feature that shows users what videos their friends like. It also has "channels" where companies can offer only their own videos, with forums, blogs, photos and other features for Bebo users to talk about what they're watching. It already offers a book authors section and a music section.
Video syndication brings in lots of compelling material that keeps people on the site, letting them sell ads that are relevant to what people are already interacting with see.
Bebo claims to have more than 40 million users worldwide, although nobody knows how many of them are active per month. Users spend 40 minutes on the site each day, according to Comscore.
The San Francisco-based company has already signed up a long list of big name partners, including MTV, ESPN, BBC, CBS, Yahoo! and others as well as startup video sites such as Crackle and Ustream.
Notably, Bebo, along with Myspace and many other social networks is a member of the Google-led Open Social project, lets developers build applications that can be implemented easily across social networks. This means video applications for OpenSocial may be introduced to the site which compete with the media companies that are offering videos through Open Media.
Media partners can join Open Media on their own. For partners that don't have a video player or video advertising sales team, Bebo offers its own services.
Cybercast credit: Bebo
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