YuMe - Another Video-centric Ad Network at Your Service

YuMe is interesting because its technology works across multiple platforms: It can serve ads into downloaded video and video streamed on websites and mobile phones. This is in contrast to companies like Kiptronic, which focuses on downloaded video, or AdMob, which does only mobile.


YuMe’s chief executive and founder, Jayant Kadambi, says his company aims to place ads in videos from the “mid-tail” of online video, which he defines as “anyone that is not an NBC or CBS.” These include customers like Somagirls.tv, JoeCartoon.com, RedOrbit, Vuze and Pando — medium-size, professional producers and distributors. In this market the company already serves between 150-250 million ads a month.