While we signed up a good while ago, we have been waiting for them to shed the not-so-distinctive beta status before actually using the service. They seem to be getting close, so here is their pitch, in their own words:
There are a growing number of independent content producers like us, looking to build their brands on the path to stardom. Some you may already now: Average Betty, the comedy chef, magician Brian Brushwood, or Charles Trippy, one of the top video bloggers. Perhaps even more than the internet media companies producing content for the Web, we are hurt by the time spent with day-to-day "technology administration," such as file uploading and viewership measurement. Many of us spend up to 20% of our time in these activities, time away from the creative work needed to produce great content.
So what do you get with a free account?
• One-step upload to a growing number of sites: YouTube, Metacafe, Myspace, Yahoo, Revver, AOL Video, DailyMotion, and Brightcove at present.
• Increased reach: With your videos on more sites at no extra effort, your opportunity to gain viewers multiplies. TubeMogul claims that beta users of Universal Upload have witnessed up to 3x more views per video.
• Track Trends & Buzz: Create groups of videos important to you or your industry and track spikes in viewership to identify trends and monitor the pulse of online video viewers.
• Assess Marketing Efforts - assess the effectiveness of your marketing efforts by analyzing spikes and trends in viewership across any range of time.
• Competitive Intelligence - see what's working for your counterparts and competition and compare and contrast viewership trends with your own.
• Share the Intelligence - send and share data and charts with colleagues or friends.
Cybercast credit: TubeMogul and YouTube
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