"DuPont has gotten perky with Video Blogger Amanda Congdon." For those of you who need to know, WOMMA stands BIG Woman / BIG Mama. Not PC???? All right, all right, it is the Word Of Mouth Marketing Association. This is what they say:
Member company DuPont tapped video blogger extraordinaire Amanda Congdon, of Rocketboom fame, to star in a handful of video blogs to promote DuPont products. According to a ClickZ article, DuPont is happy, thus far, with the results of the venture. According to WOMMA Board member Gary Spangler, e-business and project leader for DuPont Electronic and Communication Technologies, Congdon fans who check out the videos tend to watch all of them and are spending an average of 10 minutes doing so.
A benefit of using video blogs is the ease with which the form translates into a viral sensation. Though the videos for DuPont weren't created as "viral videos," Congdon's DuPont endorsements are being passed along via email and copied onto the blogs of enthusiastic viewers."
Smart move...especially if you can afford it! However, it's interesting to see what Amanda said about big business circa June 2006:
Broadcast credit: YouTube
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