April 3, 2007

The 30 Second Video Rule

by Kevin Nalts of Will Video For Food fame fits in perfectly with the subject of this blog! He is an absolutely hilarious writer, making it inevitable for me to just quote him...

"Has more than 300 short videos that have been viewed more than 7 million times, and featured on such sites as YouTube, Google Video, Yahoo, Yahoo Video, Break, Metacafe and Revver.

He is a serial runner up for contests. He was a first prize winner in the Butterfinger “FollowTheFinger.com” Everyday Moments contest. He was a first round winner of the BarterBee “Be the Bee” contest for consumer-generated promotional videos, and has been a finalist in such contests as Mentos, Dave Chappelle Show, KissKissBangBang and Panasonic. He also has created viral videos for Mentos that have been used in advertisements on such sites as Google Video and Break.com.

His self-serving “Viral Video Genius” was featured on YouTube’s homepage, and DIY Conferences is calling him a “Viral Videologist.” He really likes that title because it helps him cope with self esteem problems. He and his videos have appeared on CNN, ABC Nightline, BBC, Fox and CBS News.

In addition to creating videos, he covers the industry in this blog and as a writer for TheDailyReel. He also speaks at industry events to help video creators learn how to monetize their work, and advertisers better optimize online video.

His best 30-40 videos are in this YouTube Nalts playlist and in the Revver “Best o’ Nalts” collection. His day job is healthcare marketing via emerging channels. As a hobby, he’s passionate about online videos. Nalts also manages an online video site (CubeBreak.com).

Despite his videos’ low production value, Nalts has a background in video production and television. He attended Georgetown University, and Babson for an MBA in entrepreneurship. He lives in New Jersey with his wife and four children (and his cousin, a former Green Beret and NYPD cop… who kills stalkers for a living)." So make sure you LOL plenty for him to hear you!





Broadcast credit: Revver

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