In addition to EveryZings' ezSEO that I wrote about in a
previous post in October, another new product has been introduced by them, called the EveryZing MetaPlayer.
EveryZing's applications enhance the discovery of online audio and video content. Why is this so important today?
Because finding what you want in, say, an hour-long television interview is still really, really hard. First, you have to watch the video (yes, I appreciate the inconvenience…). If you’re lucky, someone has already indexed the interview with selected keywords that you can jump to. That works, as long as what that “someone” has indexed has some relation to your interests. But, if it’s an interview where what you really want are only the sections where the interviewee mentions, say, “Travelgate,” and those sections have not been tagged for you, there is no other solution than to watch the content in a linear mode.
Even with this ever-growing sea of digital media at our fingertips, text continues to be the dominant method by which we search for content. In some cases, image recognition software may allow us to request comparisons-the “find me something that looks like this”-functionality that is certainly helpful. But, content publishers can easily be stymied by trying to figure out affordable methods to use which will result in their content being more accessible to search requests.
One of the fundamental aspects of finding content that’s relevant to you is the method by which you must search for that content. And that, of course, has traditionally been by using keywords. However, as already outlined, who determines what keywords are relevant? How many keywords should be indexed? And, with the sheer amount of digital media growing each day, simply adding people to manually enter keywords will clearly not scale. EveryZing, however, uses its core IP to generate metadata from audio and video content which, in turn, can be used for assisting the search process.
The EveryZing application suite, consisting of ezSEO, ezSEARCH, and MetaPlayer is a great example of the functionality and ease-of-use necessary to make video search, retrieval, tracking, and monetization feasible for mere mortals, like me.
MetaPlayer also preserves for us, content owners and publishers the control we need over content, brand, and the monetization of that content. At the same time, you give more control to your viewers too, by virtue of providing much better search capability. Additionally, MetaPlayer’s speech-to-text and natural language processing technologies can also be integrated into third party applications and to extend other “chromeless” players.
EveryZing’s customers include NewsCorp, Disney, CBS, Cox, and Thomson-Reuters. Pretty impressive! In case you want to keep up with the latest goings-on, here is a link to the
company blog.
