Despite of all these restrictions, it's still true that interactive videos create a more engaged viewer, a more comprehensive publishing experience, and the opportunity for targeted contextual advertising. Klickable also claims that their members also provide publishers with comprehensive facts and figures to make your videos extra engaging.
"Klik-enabled" videos
"Klickable" videos give your viewers the option to klick on their favorite actors, objects, whatever they want. The Klick Kart provides you with the option of saving your klicks for later - that way you can revisit any part of the video (and any klicks) when you want to.
You don't have to to download of any software and only need a Flash 9.0 enabled computer and an Internet connection (preferably broadband). Klicakble allows you to embed your "klickable" videos on other Web sites, blogs and social networking pages.
If you are a publisher
Klickable offers to publishers the ability to offer more information to their users and to provide a more interactive and engaging experience. Our data has shown that users watch a Klickable video almost four times more than a regular static 20th century video. Tyey also increase a video's ad inventory through what they believe will be a new form of advertising: contextual overlay.
If you are an advertiser
Klickable gives advertisers an opportunity to serve contextually relevant advertisements within their videos. By making the brand an integral part of content either in post-production or product placement, Klickable advertising provides high brand recognition and recall as well as a high return on investment for ad spend. See our advertising section for more details.
I covered a similar online service from PlyMedia about a year ago, but haven't had a chance to try it, so I can't compare the two here.
