As a filmmaker you most likely use YouTube to kick-start your viral marketing campaigns already. This new feature gives you a VERY easy-to-find home — and makes you a partner in drawing new ad revenue. Watch this - that's what Google gets out of its investment.
Sara Pollack, YouTube’s film and animation manager puts it this way: “Hopefully as they see thousands of people watching their films, it’s going to be a very eye-opening experience.”]
The Screening Room will feature four new films a week, chosen by YouTube's editorial panel. Here is a truly amazing animated piece, Last Time in Clerkenwell from Igli Migli Productions. Even their name is funny!
The panel also will scour film festivals and work with partners such as the Sundance Channel to identify talents.
Among the first eight titles showcased are “Love and War,” a stop-motion puppet movie by a Swedish director; the Oscar-nominated short “I Met The Walrus,” about an interview with John Lennon; and “Are You the Favorite Person of Anybody?” by performance artist Miranda July.
As a filmmaker, you will also have a “Buy Now” button attached to your work to sell DVDs or digital copies. They will also collect a majority share of ad revenue generated from views of their work. SWEET!
YouTube says people whose clips regularly attract a million viewers can make several thousand dollars a month. However, an even bigger bigger prize can be exposure.
When YouTube featured the nine-minute short “Spider” by Nash Edgerton in February, it became the fifth-best selling short on iTunes, Pollack said.
The creators of the full-length feature “Four Eyed Monsters,” Susan Buice and Arin Crumley, got their break when more than a million YouTube views helped land them a TV and DVD distribution deal.
Cybercast credit: YouTube
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