Establishing shots do exactly what their name implies – establish a scene’s setting. Many scenes begin with such shots to show the audience where the action will take place. For instance, before showing a student and professor speaking after class, you might want to establish the scene with a shot of the particular building or university. Due to web video's inherently short nature, establishing shots are becoming less and less common in made-for-the-web productions. But if the setting of a scene is unclear, you still might want to throw one in to clarify – that is, unless you want to keep your audience deliberately in the dark. Especially useful if you are a politician!
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MUST have multiple takes
No matter how short your final video ends up, you should always shoot multiple takes of key scenes. There are a number of reasons for this, but the most basic is that you can’t always tell in the viewfinder if the shot looks like you want it to. If you get a few takes, you’ll have a much better chance of success. In addition, shooting a scene in one take means you only have one type of shot. It’s very possible that the scene would look better at a slightly different angle or with the actor stressing a different syllable in one of his lines. Of course you shouldn’t shoot every shot multiple times, because that would waste time and tape. But if you have a complicated scene with a lot of room for error, multiple takes can save you from reshoots later on.
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