"Daily Show," Other MTV Channels to Get Their Own Sites

Web sites for "The Daily Show with Jon Stewart" and two dozen other brands that fall under the MTV Networks umbrella are being prepared for a first-quarter 2008 launch, according to the Hollywood Reporter.

"The Daily Show" site, for example, which actually launches in the fourth quarter, will contain the entire video history of each show, including headlines, interviews and the "Back in Black" feature. Episodes will be available in their entirety an hour or two after broadcast.

Other shows receiving their own sites include Comedy Central's "The Sarah Silverman Program," MTV's "Engaged and Underage" and Nickelodeon's "iCarly." No mention was made of the "The Colbert Report." The company is also launching a game site for teenage girls, a wiki site for video game cheats called Wiki Cheats and niche-oriented sites for everything from hip-hop dance to gay-focused animation.

VH1EyeCandy.com, a pop culture site, will also get a full launch.

MTV's idea is to turn its popular brands into Web destinations by pushing content, games, promotions, TV schedules and forums on their sites for user feedback. Will this long-tail approach work? It seems they want to grow some of the newer content destinations virally, while letting the TV shows' popularity help them along.

Cybercast credit: VH1