Interactive TV - Actually Video - the Klickable Way

Klickable is a new online video platform that provides interactivity on your qualifying online videos. "Qualifying" probably means no sex, blood, or other non-PC content. Where is the fun in that?


Despite of all these restrictions, it's still true that interactive videos create a more engaged viewer, a more comprehensive publishing experience, and the opportunity for targeted contextual advertising. Klickable also claims that their members also provide publishers with comprehensive facts and figures to make your videos extra engaging.

"Klik-enabled" videos
"Klickable" videos give your viewers the option to klick on their favorite actors, objects, whatever they want. The Klick Kart provides you with the option of saving your klicks for later - that way you can revisit any part of the video (and any klicks) when you want to.

You don't have to to download of any software and only need a Flash 9.0 enabled computer and an Internet connection (preferably broadband). Klicakble allows you to embed your "klickable" videos on other Web sites, blogs and social networking pages.

If you are a publisher
Klickable offers to publishers the ability to offer more information to their users and to provide a more interactive and engaging experience. Our data has shown that users watch a Klickable video almost four times more than a regular static 20th century video. Tyey also increase a video's ad inventory through what they believe will be a new form of advertising: contextual overlay.

If you are an advertiser
Klickable gives advertisers an opportunity to serve contextually relevant advertisements within their videos. By making the brand an integral part of content either in post-production or product placement, Klickable advertising provides high brand recognition and recall as well as a high return on investment for ad spend. See our advertising section for more details.

I covered a similar online service from PlyMedia about a year ago, but haven't had a chance to try it, so I can't compare the two here.

The latest iteration of iTV: Interactive TV

I'll be darned...but here it is from Cassimir Medford, in Red Herring's April 10, 2007 issue:

iTV Startup Tunes in $40M

After years of failed pilots, is interactive TV finally ready to break into the prime time?

An anonymous private equity firm on Tuesday sank $40 million into Ensequence, a seven-year-old interactive video software company that is one of a small group of startups still standing in an industry that has delivered little in two decades. The Portland, Oregon-based startup, which has now taken $87 million in three funding rounds, may have finally found the formula that opens the floodgates in the interactive TV, or iTV, market, according to one analyst.


Click here to see the demo


“Ensequence came up with a just-add-water recipe for interactive TV,” Forrester Research analyst James McQuivey says. “Unlike previous attempts, Ensequence’s product scales to millions of people instantly.” Past attempts at iTV proved too costly. They required the expensive step of producing, selling, and distributing special iTV set-top boxes, or customizing iTV for each cable operator, Mr. McQuivey said.
 
This technology allows carriers, content providers, and advertisers to set up interactive video and advertising on TV, the web, and on mobile phones, without significant network adjustment.
 
Ensequence has put together a fairly long list of pilots and releases with companies such as MTV, Nickelodeon, and TV Guide, but its showcase is a deal with Major League Baseball. The company’s technology is adding interactivity to over 2,500 baseball games on baseball’s MLB.tv

Sports fans who get the premium package can juggle among six live games, get stats, and set alerts for when their favorite players come up to bat in any of the six games.

I bat out...that's more than enough for me!