Interactive TV - Actually Video - the Klickable Way

Klickable is a new online video platform that provides interactivity on your qualifying online videos. "Qualifying" probably means no sex, blood, or other non-PC content. Where is the fun in that?


Despite of all these restrictions, it's still true that interactive videos create a more engaged viewer, a more comprehensive publishing experience, and the opportunity for targeted contextual advertising. Klickable also claims that their members also provide publishers with comprehensive facts and figures to make your videos extra engaging.

"Klik-enabled" videos
"Klickable" videos give your viewers the option to klick on their favorite actors, objects, whatever they want. The Klick Kart provides you with the option of saving your klicks for later - that way you can revisit any part of the video (and any klicks) when you want to.

You don't have to to download of any software and only need a Flash 9.0 enabled computer and an Internet connection (preferably broadband). Klicakble allows you to embed your "klickable" videos on other Web sites, blogs and social networking pages.

If you are a publisher
Klickable offers to publishers the ability to offer more information to their users and to provide a more interactive and engaging experience. Our data has shown that users watch a Klickable video almost four times more than a regular static 20th century video. Tyey also increase a video's ad inventory through what they believe will be a new form of advertising: contextual overlay.

If you are an advertiser
Klickable gives advertisers an opportunity to serve contextually relevant advertisements within their videos. By making the brand an integral part of content either in post-production or product placement, Klickable advertising provides high brand recognition and recall as well as a high return on investment for ad spend. See our advertising section for more details.

I covered a similar online service from PlyMedia about a year ago, but haven't had a chance to try it, so I can't compare the two here.

Warning: BubblePly Does Not Bubble on Macs

Following up on my December 20th post, I had an excellent discussion with Yoni Silberberg at PlyMedia on January 2. While it looks like we are in the small leauges for them, he suggested we check out BubblePly.com that anyone can use.


Anyone with a PC running Windows, that is. Unfortunately the site doesn't work with any of the Apple Mac browsers: Safari, Firefox, or Opera.

We are a Mac shop, so we need BubblePly/SubPly work on our platform. They do have a unique solution to add value to online video that we would want to use.

I sent Yoni an email with a request to let us know when their site is ready to work with Mac / Linux browsers.

Ply Your Trade with PLYMedia

Whether you are a newbie or pro web video producer or publisher, you must know about Plymedia and its services.

Why? Because they promise to:

1. Increase user "stickiness" and engagement.
2. Provide for deeper interactivity and information on your video.
3. Enhance your community and your viewers’ media experience.

These applications expand the single dimension of "traditional" web video into the multi-layered experience of professional editing. I mean adding commentary, multilingual subtitles, hypervideo, in-video advertising, and rich-media. I further mean adding one or more of them right online, in a relatively easy and user-friendly manner.

This technology enables you to transform your standard web videos into interactive, multi-dimensional and personalized user experiences. By adding new layers or "PLYs" of contextual content such as a subtitles, pop-up bubbles, advertisements, and other layered content to your existing web videos, you can create exciting new revenue streams and expand your user base.

I've applied to their partner program and will follow-up with a post as we start working with them.