YouTube to YouNewsTV - A Broadcast Interactive Media Play

Broadcast Interactive Media has figured out another way to make a business out of user-generated video: They are offering to work with local TV and radio broadcasters in more than 120 markets, to host their websites and split ad revenues.



They provide content management tools, local and national sales support, along with channel programming like YouNewsTV and Explore Politics 2008. If you are a local media provider, their services might be a solution for these burning questions:

• What is your online ad share in your market?
• Where would you like to be in a year? Two years? Five?

While local TV web revenue is on the rise, the average local online ad share for TV stations nationwide is less than two percent. The good news is that there are markets performing considerably better, approaching 20 percent of their local online ad share, so there doesn't seem to be a downside to explore if Broadcast Interactive Media can do better for you.