It’s Qoofy to You

How much cornier can it get? Never mind … here is the rundown, according to Richard Kligman, Qoof’s founder, from their VenCorps submission:

“Qoof is a new video commerce solution that bridges the world of Online Shopping, Internet Video, and Direct Response TV to create a distributed, targeted, and personalized video commerce network.





There are many solutions today that offer a video player, but Qoof is the only one to focus and offer a video commerce engine that combines video with all the direct response call to action tools. All this is delivered in an IAB Compliant framework --???? -- (question marks are mine), that is capable of being distributed through many distribution channels including traditional ad networks and social media sites."

Qoof offers a full video commerce solution including:

• Video Commerce Widget with a full suite of direct response tools:

- Click to call
- Click to chat
- Buy Now
- 1-800 numbers
- Countdown timer
- Stock inventory list
- How many sold, etc.

• Widget Distribution through Affiliate Networks, Ad Networks, Social Media Sites, and via our own Publishers.
• Full Video Commerce Website (Your own hosted home shopping site).
• Video Production, Hosting and Streaming.
• Detailed Analytical based Reporting.

With a current investor and advisor roster like this:

• George Conrades, Chairman of Akamai, Oracle Board Member
• Alan Laifer, CEO Datran Media
• Ian Stone, founder of Card Payment Systems (CPS) Advisors:
• Sara Levinson, Harley Davidson, Inc; Macys, Inc. and KickApps Board Member, Former Chairman & CEO of ClubMom
• Kara Nortman - Vice President, Mergers & Acquisitions, IAC, previously VC with Battery Ventures

they should have no problem making this business successful in short order. As a VenCorps member I already voted for them in the next round of showdown there.

Get Shot - with MOLV MObile LiVe

MOLV, a shorthand for MObile LiVe is one of the latest ventures that attempts to make streaming live videos from your phones to the web "pretty simple." All you need is a data connection and MOLV client installed on your mobile phone. MOLV works over 3G, EDGE or WiFi.




Their pitch on VenCorps (where I'm a member) is:

"There are over 2 billion mobile phones* world wide. The things we could do with a mobile phone is no longer making calls and sending texts. It has changed a lot in the past years. Like streaming live video with audio to the masses right from your mobile phone. MOLV is working to open up this possibility for everyone. Now you don't need expensive equipment and TV stations to make your voice heard and share your life with the world. MOLV makes video streaming from mobile phones so easy, you just install a small piece of software to your phone and are ready to go live!"

* except most of them not video enabled....

The other companies that have ventured into live video streaming from mobile phones to date are Qik and Flixwagon. The major issue these two companies have had is their failure to provide support for a vast variety of mobile phones. I don't see how MOLV will overcome this problem, along with broadcast quality, instant editing, and other issues.

Am I too negative???