The photo is not layered on top of the existing video, but embedded in it. It works for PIP (picture-in-picture) videos as well — you can play a video on a wall inside your video.
This technology can cheaply do some of the tricks normally performed by expensive commercial editing systems. According to the researchers, "Anyone with a video camera
might earn some spending money by agreeing to have unobtrusive corporate logos placed inside their videos before they are posted online."
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