You download their MOG-O-MATIC application, which tracks everything you listen to on your computer and iPod. It then automatically posts this information to your profile page on MOG, enabling anyone in the community to instantly see what you're listening to. After crunching this information for a few minutes, MOG connects you to other users it "thinks" you are most musically compatible with. You can start conversations, get, and spread recommendations, or just plain listen to your and your new friends' faves, like RadioHead's "Where I end and you begin" piece:
I set up my page with a few clicks. Let's hear those compatible notes from my soul (music) mates ... don't leave my MOG Meter's Status at "Below the Radar!"
Broadcast credit: YouTube
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